Monthly Archives: February 2010
2.25.2010
Creativity 11
Creativity 11 is a complete pictorial record of Creativity ‘81, a show sponsored, judged, and hung by Art Direction magazine. Super great book full of early 80’s design work, and in amazing condition.
Excerpt from preface:
“This annual presents over 840 award winning visual solutions from every school and style of advertising art and design, illustration, photography, type design and type layout. All media are represented: collateral; packaging; annual reports; television; print media—from newspapers to consumer, to business publications, letterheads, logos etc.”
$100.00, phone orders available. Call the shop at (323) 651-0131.
2.22.2010
VIDEO: Glass Gilding With John Downer
We hired our good friend John Downer, who is a professional sign painter & typographer, to fly to LA to do gold leaf lettering on our store window & transom. Glass gilding is becoming a lost art that only a few dozen people in the United States still know how perform. In this video interview with John, he explains this beautiful process in detail.
2.22.2010
Graphis Posters 84
A great book filled with beautiful poster designs from all around the world during 1983-84. A great reference specifically for 1980’s poster design that isn’t quite the hyper-colorful stuff from the later 80’s everyone would expect.
Excerpt from preface:
“The cover picture by Holger Mathies—a brightly coloured armchair sitting complacently in a brown field—symbolizes one essence of poster art: the injection of light and color into an often dull daily round. Of course posters are primarily intended to sell products or to draw attention to exhibitions or performances, but behind this primary function a second raison d’être is concealed: the artistic dimension ...
2.21.2010
New Warriors of Radness Retail Stickers
Warriors of Radness (WOR) is proud to announce the release of custom stickers made exclusively for Okini, Opening Ceremony, American Rag, Mollusk, Thalia, among others. Each sticker proudly displays the name of a select retailer and is available in-store only. Quanties are extremely limited. Collect all 12.
For a complete list of WOR retailers please visit Warrior of Radness.
2.18.2010
AIGA Graphic Design USA:1
The first of many editions AIGA released dedicated solely to American graphic design. Always a great reference for creatives of all kinds, this book is specifically useful in understanding the transitional period between creativity in the 70’s and the 80’s.
Excerpt from preface:
“Graphic Design USA:1 is the first edition of new annual based on the American Institute of Graphic Arts exhibitions for its 1979-1980 year. As the only national professional graphic design organization, the AIGA represents the highest standards in the field, and work selected for its exhibitions and for this annual reflects the leading edge of professional practice in this ...
2.15.2010
Modern Publicity 39
Modern Publicity is an annual survey of the best graphic designs in international advertising and communications. The illustrations in this book were selected from over 7000 entries submitted by designers all over the world. The book contains separate sections on poster design, press advertising, direct mail, trademarks and house-styles, letterheads, packaging, TV and film advertising, new typefaces, and book jackets. Illustrations in b/w and color.
Excerpt from preface:
“Our 1968/69 edition marked the acceptance of the Pop style and its techniques which had emerged in the previous year. This year, Pop has become so much appreciated that it has become almost old ...
2.12.2010
Store Restocked With New Spring Clothing
The store has been stocked with all new clothing from the Spring 2010 collections of Freshjive and Warriors Of Radness, as well as a huge selection of vintage books and magazines we will be showcasing weekly on the blog. All available at the shop now.
Phone orders available. Call us at (323) 651-0131, or swing by:
420 North Fairfax Ave.
Los Angeles, CA 90036
2.12.2010
Reserve Window Design by John Downer
We hired our good friend John Downer, who is a professional sign painter & typographer, to fly to LA to do gold leaf lettering on our store window & transom. Glass gilding is becoming a lost art that only a few dozen people in the United States still know how perform. Stay tuned for a video interview with John, where he explains this beautiful process in detail.
A straight-on view of the gold leaf sign on our window at 420 North Fairfax. To achieve the pale highlights in the name Reserve, John applied matte varnish to the glass before laying the ...
2.12.2010
Graphis Annual 74-75
Always an amazing resource, this edition of Graphis Annual completely encapsulates design, of any and all mediums, in the mid-seventies.
Preface:
“This is 23rd annual edition of a work that has been consistently called ‘a visual feast’. This year’s collection, from all over the world, continues its survey of graphics in advertisements, annual reports, booklets, book jackets and magazine covers, trade marks, letterheads, packaging, records covers, film and television, and now editorial design—selecting and beautifully reproducing what is happening in all design fields. Here is an endless source of ideas and perfect ‘swipe file’ for art directors, illustrators and designers, keeping them ...
2.10.2010
FAME: Portraits Of Celebrated People
A super colorful, 120-page book with a pretty self-explanatory title. Fun fact: There’s some work in here from our good friend Mick Haggerty, who was actually one of Rick Klotz’s art school professors, and in the past has collaborated with Freshjive on a series of tees.
An excerpt from Brad’s preface:
“The idea for Fame grew out of my last book, Phonographics, the art of record album covers. I wanted my new book to reflect the changes and accomplishments of recent illustration. The more I looked, the more I discovered: illustration had moved from album covers and posters into the mainstream of ...
2.8.2010
Bodyscapes: A Celebration
A beautiful book of black and white nudes from photographer Martin H. Schreiber. Born in Prague, Czechoslovakia, Martin Schreiber immigrated to the United States in 1952. During the turbulent ’60’s, he dropped out of college and fatefully joined the Army, where he went to photo lab school. Taking up photography full time after the service, Schreiber went on to teach and lecture at the New School/Parsons in New York. Returning to his European roots, he presently lives outside Paris. His work has been published internationally in every major magazine and has been the subject of over 40 group and solo ...

Rick Klotz on Hypebeast TV