Reserve Window Design by John Downer

We hired our good friend John Downer, who is a professional sign painter & typographer, to fly to LA to do gold leaf lettering on our store window & transom. Glass gilding is becoming a lost art that only a few dozen people in the United States still know how perform. Stay tuned for a video interview with John, where he explains this beautiful process in detail.


A straight-on view of the gold leaf sign on our window at 420 North Fairfax. To achieve the pale highlights in the name Reserve, John applied matte varnish to the glass before laying the gold leaf.



John works intently on shading the bottom line of gilt letters, using a small sign painting brush called a quill.



An angled view of the new Reserve logo.

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16 Trackbacks

  1. By The News* 02.16.10 « The Exhibit Designer on February 16, 2010 at 8:11 pm

    [...] with taking photos. + Anyone else want to go to the Neon Bone Yard in Vegas?? + Gold leaf lettering window design by sign painter John Downer + Beautiful and clever wayfinding for Surry Hills Library by Collider [...]

  2. By Midweek Miscellany | The Casual Optimist on February 18, 2010 at 5:47 am

    [...] Reserve Window Design — “We hired our good friend John Downer, who is a professional sign painter & typographer, to fly to LA to do gold leaf lettering on our store window & transom. Glass gilding is becoming a lost art that only a few dozen people in the United States still know how perform” (via We Love Typography): [...]

  3. By MERGE  – Lost Art: Glass Gilding on February 18, 2010 at 6:39 am

    [...] Clothing and Books hired professional sign painter John Downer to adorn their new storefront window, detailed here. The final product is simply stunning. I absolutely love hand-painted signage, and it’s great [...]

  4. By Reserve gilded store window « United Style on February 23, 2010 at 10:38 pm

    [...] You can find more pictures and background on the project at the Reserve blog. [...]

  5. [...] http://reservela.net/2010/02/reserve-window-design-by-john-downer/ AKPC_IDS += "689,";Popularity: [...]

  6. By Фoto-inbox on March 8, 2010 at 11:21 pm
  7. [...] a store in Los Angeles, had their sign applied by hand, with real gold leaf, from artist John Downer. We hired our good friend John Downer, who is a [...]

  8. [...] Window Design by John Downer: via http://reservela.net/2010/02/reserve-window-design-by-john-downer/ http://bit.ly/cJfTCA Find Us On: Search [...]

  9. [...] http://reservela.net/2010/02/reserve-window-design-by-john-downer/ Рубрика: Без рубрики | Метки: john [...]

  10. By Gold Leaf Lettering on August 10, 2010 at 12:26 pm

    [...] Reserve window by John Downer [...]

  11. By KEEPING IT COOL. « THE HUNDREDS IS HUGE on November 25, 2010 at 7:11 pm

    [...] What about what Rick’s got going on at Reserve? Sure, you can find the latest from Freshjive and Warriors of Radness inside the Fairfax haven, but what about the window painting by John Downer? Check out the process HERE. [...]

  12. [...] While this was not our company, I love to see good craftsmen at work. Here is a set of photos of a gilded window sign, classic style. [...]

  13. By typo « dogsmeat on December 18, 2011 at 7:40 pm

    [...] we ever have a physical store I want John Downer to do gold-leaf lettering on our front window, and maybe show us how to do the weekly specials too, [...]