Monthly Archives: March 2010

Grant Rohloff For Warriors Of Radness

Introducing 3 special edition t shirts in collaboration with Grant Rohloff, including 2 of famed renegade Los Angeles surfer Miki Dora. The 3 shirts are titled Malibu Pit, Malibu, and Oh No! This release coincides with an exhibition of Grant’s photography on April 8th at the Reserve store in Los Angeles. Grant Rohloff (1935-1989), Surf Photographer & Filmmaker Grant Rohloff was born in Hollywood, California in 1935 and started surfing in the early 50’s. Grant’s love of surfing and fascination with watching other surfers led him first to a brief apprenticeship with John Severson (Surfer Magazine founder/and surf ...
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Warriors Of Radness Spring 2010, Part 2

Available at Reserve now. View the full collection here. Phone orders available, call the shop at (323) 651-0131. Designed out of Los Angeles, California, Warriors of Radness (WOR) embodies a stylistic point-of-view that is unique to a surf-city lifestyle. From Malibu Surfrider Beach to the multicultural surroundings that make up greater Los Angeles, WOR’s philosophical spirit is rooted in an unwavering, imaginative idea that modern beach style should be as diverse and creative as the fun-loving individuals who wear it.
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Eros Vol. 1, Number 3

In 1962, American author, editor, publisher and photo-journalist Ralph Ginzburg began publication of his first major work, Eros, which was a quarterly hardbound periodical containing articles and photo-essays on love and sex. Herb Lubalin was the art director and second on the masthead. Only four issues of Eros were published, largely because Ginzburg was indicted under federal obscenity laws for the fourth issue. Issue no. 3 was centered on an 18-page photo shoot of the recently deceased Marilyn Monroe (the pictures were taken by Bert Stern six weeks before her passing). It also features ...
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WOR Kicks Off Spring With Surf Madness

Please join Reserve for the Warriors of Radness (WOR) Spring 2010 launch party featuring a collaborative exhibition of Grant Rohloff vintage surf photos, a screening of the upcoming surf film Scattered Archives by Kyle MacLennan, and a live performance by Gantez Warrior. Thursday April 8th, 7:00-11:00 PM Reserve Store 420 N. Fairfax, Los Angeles, CA 90036 This event is hosted by Rick Klotz and sponsored by the Malibu Surfing Association, Primo Beer, Surfer Magazine and Sabre Eyewear. About Featured Artists: Grant Rohloff (1935-1989), Surf Photographer & Filmmaker Grant Rohloff was born in Hollywood, California in 1935 and started surfing in the ...
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American Poster ‘63

A great book documenting all types American advertisement and poster design, (and all for American companies). What’s interesting about this book is the layout of the images. They really made use of the negative space on the page by displaying posters in their original, billboard-esque format. All in all, American Poster ‘63 is recommended to anyone looking to be inspired by some true vintage Americana. Excerpt from preface: “Print, TV/radio and outdoor require differing techniques, but the standards of good advertising are common in all media; when these are expertly applied, great ads, commercials and posters result. It is in the preparation ...
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100 Years Of Bicycle Posters

Just in time for those nice Summer rides, this large beauty of a book is a great compilation of amazing bike posters. 100 years worth to be exact. Perfect for the coffee table, but if you’re trying to get creative, you can make about 50 framed posters out of this book. Released in 1973, this one is a rare 1st edition. Get it while it’s hot. Excerpt from preface: “This year marks the one hundredth anniversary of the two machines that have had a profound influence on us. It was roughly in 1872 that color lithography, which made colorful pictorial posters possible, ...
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Freshjive Spring 2010, Part 2

Out now is the second drop of the Freshjive Spring 2010 line. This is the first season that Freshjive will no longer be using it’s logo or name on any of its product, and the second to last season before the completion of its aesthetic mutation. Highlights this drop include colorful traditional plaid woven shirts, sexual t-shirts that make a mockery of religious symbols, bold stripe pique shirts, a couple cotton spring shorts, and various new t-shirts. Buy online.
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Graphic Designers In The USA/2

The designer’s field is communication; he makes information richer and clearer by causing the audience to experience it from a point of a view that has never before been contemplated. This is the belief of Rudolph de Harak (born in California in 1924), whose book, poster, and exhibition designs have been seen in Japan, Western Europe, and behind the Iron Curtain, as well as throughout the United States. De Harak is one of the four internationally known designers or design teams whose work forms the subject matter of this book. Each has his own viewpoint, and each viewpoint bears the ...
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Graphic Designers In The USA/1

Obviously some heavy hitting names on the cover of this one—Herb Lubalin, Louis Danziger, Peter Max, Henry Wolf—so we’ll let that speak for itself. All in all, a great book documenting the work of design legends. Excerpt from preface: “The problems of the graphic designer are quite different than those facing the artist who deal essentially with the private image. The designer’s work is public and must appeal to the public; his commissions are largely specific; his function is to provide information, entertainment, and aesthetic pleasure.” $30.00, phone orders available. Call the shop at (323) 651-0131.
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Modern Publicity 1972-73

This book is filled with dope early 70’s design, period. Modern Publicity is an annual survey of the best graphic designs in international advertising and communications. The illustrations in this book were selected from over 7000 entries submitted by designers all over the world. The book contains separate sections on poster design, press advertising, direct mail, trademarks and house-styles, letterheads, packaging, TV and film advertising, new typefaces, and book jackets. Illustrations in b/w and color. Excerpt from preface: “Modern Publicity 1972-73 presents an exciting survey of new trends in design and typography, new techniques of presentation and printing, and changes in attitudes ...
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The Steady Machine Show Vol. 1

The Steady Machine Show was contrived by Mestizo of Machina Muerte and Dumbfoundead of Knock Steady with resident in house DJ ZO. The two West Coast heavyweight emcees decided to pull together the extremely odd and the undeniably talented artists of Los Angeles they know and throw them on Reserve Radio to expose audiences to new and unheard forms of music. Expect nothing but the rarest and rawest artists featured on The Steady Machine Show, we guarantee you will never pin point what they are going to do next. The Gaslamp Killer was a West Coast dirty drum, neck-break beat phenomenon, but ...
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World Problems Blog Re-Launch

Yesterday was the official re-launch of The World’s Got Problems, a hyperlink-rich column of news and analysis, illustrated with digital collage, brought to you by Freshjive and Jason Rosencrantz. The site had been dark for a few weeks, but of course the darkness of the world’s problems continues unabated. In the inaugural post of the relaunch, Jason takes a step back and looks at certain recent developments as they relate to be an underlying problem–the dominant political culture’s selective and variable application of the 14th Amendment and the concept of “personhood”. The World’s Got Problems Note to fans of TWGP: Please update ...
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