A great book documenting all types American advertisement and poster design, (and all for American companies). What’s interesting about this book is the layout of the images. They really made use of the negative space on the page by displaying posters in their original, billboard-esque format. All in all, American Poster ‘63 is recommended to anyone looking to be inspired by some true vintage Americana.
Excerpt from preface:
“Print, TV/radio and outdoor require differing techniques, but the standards of good advertising are common in all media; when these are expertly applied, great ads, commercials and posters result. It is in the preparation of the message we prepare that the real media differences appear, and that poses the great challenge to designers of outdoor posters.”
$45.00, phone orders available. Call the shop at (323) 651-0131.