Category Archives: Vintage Books
7.8.2011
Asses
The idea for this book developed from a conversation about the new sexual attitude emerging in America at the time (1977). Not to be smutty, pornographic, or like that of a centerfold, the end result came mostly from students with no guidance at all. Allowing each photo to show the photographers own concept, this 90 page book explores arts based in sexuality.
$75, phone orders available. Call the shop at (323) 651-0131, or email reserve@reservela.net.
7.5.2011
William Klein Photographs
William Klein rejected the prevailing myths of objectivity and nonintervention, eventually changing the relationship between the photographer and his subject. He used faster film, a wide angle lens, and unconventional framing which liberated the 35mm camera and redefined the snapshot. This book contains 192 black and white images including some of Klein’s early work, his paintings, unpublished photos, and much more.
$110, phone orders available. Call the shop at (323) 651-0131, or email reserve@reservela.net.
6.24.2011
Packaging Graphis 1959
Packaging Graphis is an international survey of package design compiled by Walter Herdeg with 322 pages of package design from the 1960’s. With extensive literature already in existence dealing with the technical aspects of packaging, Herdeg wanted to create something where the chief concern was the exterior of the package. In a time of transition to self service stores package design often determined the products success.
$75, phone orders available. Call the shop at (323) 651-0131, or email reserve@reservela.net.
6.6.2011
Claus Wickrath’s Flowerskin
Claus Wickrath first gained notoriety with publications such as Petra or Stern and was eventually published in Femme, French Vogue, and Elle. Over the years he has continually captured the human form in new and interesting ways for almost every major brand such as Versace, Boss, YSL, Ralph Lauren, and Cartier to name just a few. Clause’s first book, “Flowerskin,” uses full page color and black and white photos to show the connection between nature and human being without accessories, special backgrounds, or tricky light effects.
$65, phone orders available. Call the shop at (323) 651-0131, or email ...
5.13.2011
Swastika At War
Covering the many facets of Nazi Germany during World War II, Signal Magazine offered a unique view into the war time experiences of
soldiers at battle. Using propaganda to promote Germany as the natural master of Europe, Signal magazine provided a historical account
of war time rhetoric used to sway public opinion. Presenting the pictures that made up the magazine, Swastika at War commemorates
Signal magazine, capturing a pivotal moment in European history.
$54, phone orders available. Call the shop at (323) 651-0131.
5.5.2011
Modern Publicity
Presenting a collection of artifacts from the mid 50’s, Modern Publicity offers a glimpse into the world of advertising and brand expression. Showcasing press ads for well known companies such as Coca-Cola and Philips, Modern Publicity documents the evolution of some of the world’s most recognizable brands.
$75, phone orders available. Call the shop at (323) 651-0131.
4.28.2011
Robert Mapplethorpe
Known for his steamy and luxurious photographs of nudes, Mapplethorpe has observed of his own work that it “is about seeing–seeing things like they haven’t been seen before”. 45 color and 85 duotone illustrations. A copy of this rare vintage book from 1990 is now available at Reserve.
$80, phone orders available. Call the shop at (323) 651-0131.
4.21.2011
Animal
In Animal, photographer Bettina Rheims reveals a selection of compelling portraits of animals. The black and white stills, painting an iconic picture of life in its infinite forms.
$90, phone orders available. Call the shop at (323) 651-0131.
4.14.2011
Emergence
Celebrating women in their natural form, Emergence features womanhood as it is, as opposed to how it should be. Originally released in 1977, Cynthia Macadams captures the feeling of the times, relating an honest portrayal of woman as they are.
$90, phone orders available. Call the shop at (323) 651-0131.
4.7.2011
Grand Illusions
Featuring some of Hollywood’s most iconic photographs, Hollywood: The Golden Years celebrates the magical years that made Hollywood what it is. Capturing stills from some of the best scenes from the 20’s, 30’s and 40’s, Hollywood: The Golden Years offers readers a glimpse into films humble beginnings.
$65, phone orders available. Call the shop at (323) 651-0131.
3.31.2011
Jurmala
Renowned for its scenery and landscape, the town of Júrmala has been celebrated for its unique history and development. Offering a collection of simple yet poignant imagery, the author brings the town of Júrmala to life for all to enjoy.
$60, phone orders available. Call the shop at (323) 651-0131.

The Poster – Its History And Its Art