Category Archives: Vintage Books

Modern Publicity 39

Modern Publicity is an annual survey of the best graphic designs in international advertising and communications. The illustrations in this book were selected from over 7000 entries submitted by designers all over the world. The book contains separate sections on poster design, press advertising, direct mail, trademarks and house-styles, letterheads, packaging, TV and film advertising, new typefaces, and book jackets. Illustrations in b/w and color. Excerpt from preface: “Our 1968/69 edition marked the acceptance of the Pop style and its techniques which had emerged in the previous year. This year, Pop has become so much appreciated that it has become almost old ...
read more

Graphis Annual 74-75

Always an amazing resource, this edition of Graphis Annual completely encapsulates design, of any and all mediums, in the mid-seventies. Preface: “This is 23rd annual edition of a work that has been consistently called ‘a visual feast’. This year’s collection, from all over the world, continues its survey of graphics in advertisements, annual reports, booklets, book jackets and magazine covers, trade marks, letterheads, packaging, records covers, film and television, and now editorial design—selecting and beautifully reproducing what is happening in all design fields. Here is an endless source of ideas and perfect ‘swipe file’ for art directors, illustrators and designers, keeping them ...
read more

FAME: Portraits Of Celebrated People

A super colorful, 120-page book with a pretty self-explanatory title. Fun fact: There’s some work in here from our good friend Mick Haggerty, who was actually one of Rick Klotz’s art school professors, and in the past has collaborated with Freshjive on a series of tees. An excerpt from Brad’s preface: “The idea for Fame grew out of my last book, Phonographics, the art of record album covers. I wanted my new book to reflect the changes and accomplishments of recent illustration. The more I looked, the more I discovered: illustration had moved from album covers and posters into the mainstream of ...
read more

Bodyscapes: A Celebration

A beautiful book of black and white nudes from photographer Martin H. Schreiber. Born in Prague, Czechoslovakia, Martin Schreiber immigrated to the United States in 1952. During the turbulent ’60’s, he dropped out of college and fatefully joined the Army, where he went to photo lab school. Taking up photography full time after the service, Schreiber went on to teach and lecture at the New School/Parsons in New York. Returning to his European roots, he presently lives outside Paris. His work has been published internationally in every major magazine and has been the subject of over 40 group and solo ...
read more

Graphis Annual 80|81

Graphis Annual is the international annual of advertising and editorial graphics. In this 1980-81 edition we see some really nice early 80’s advertising design towards the front pages, then the second half seems a little transitional between 70’s and 80’s design. Excerpt from preface, written by the legendary Paul Rand: “Design is a problem-solving activity. It provides a means of clarifying, synthesizing and dramatizing a world, a picture, a product, or an event. A serious barrier to the realization of good design, however, is the layers of management inherent in any bureaucratic structure. For aside from sheer prejudice or simple unawareness, one ...
read more

NEW VINTAGE BOOKS

Arrival of new vintage books The Blue Book Skid Row U.S.A. Dressing Up Eye Love You Profiles California Crazy Fuzzy Wuzzy Sex Objects Aquarian Odyssey Slash magazine Slash magazine Label Design Gainsbourg Witchcraft
read more

NEW VINTAGE MAGS

A new array of eclectic and interesting vintage mags, in store now. Slash and Avante Garde NY Rocker and Screw Interview and Nova It magazine Teen Angel Gay Sunshine
read more

NEW BOOKS

We’ve recently received a whole slew of new books in the store. All different genres. everything from photography, Fine Art, Fashion, Music, and all you could ask for. Check them out below, or stop by Reserve. Phone orders also accepted.
read more

WEEKEND INSPIRATION

RESERVE has the finest in vintage Graphics & Photography books. In addition to these areas of interest, we also stock many other useful titles… Come by this weekend for a little creative boost.  
read more

NEW BOOKS

Birds Of Britain- John D Green Margaret & Walter Keane (2 Book Set)- Johnson Meyers Pictures From The New World- Danny Lyon Robert Capa: Photographs- Robert Capa New York •Nude- Charles E Collum Artburn- Robbie Conal Angels, Anarchists & Gods- Christopher Felver
read more

WET MAGAZINE

Wet was an avant-garde Los Angeles-based magazine that revolved around the idea of “gourmet bathing” and later evolved to “gourmet bathing and beyond.” Its publisher and creator was Leonard Koren, an architecture school graduate. The magazine covered cultural issues and was known for its innovative use of graphic art.[citation needed] Over the years, Wet began to reflect a broader expanse of stories, capturing a kind of smart, artsy Los Angeles attitude that was emerging at the same time as punk, but had its own distinct aesthetic. Wet lasted 34 issues, spanning the years 1976 to 1981. If you want to find copies, come ...
read more

BOOKS

Tom Baril- 4AD Books Nude: Theory- Lustrum
read more