NY Rocker

Known as one of the most influential and widely read American publications of its kind, the NY Rocker has cemented its place within the history of American pop culture. Founded by Alan Betrock and published by Andy Schwartz, NY Rocker rose to national fame as one of the preeminent punk/new wave publication of its time. $30, phone orders available. Call the shop at (323) 651-0131.
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Bruce Kalberg Exhibit Recap

Reserve would like to extend a special thanks to everyone in attendance last Thursday for Bruce Kalberg’s photography exhibit. We released an extremely limited run of deadstock NOMAG copies which are still available at the shop. If you missed out, you can catch a closer look at Bruce’s photographs on Freshjive.com’s new Exhibits section HERE. Additionally, the exhibit will be displaying at Reserve through August.
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The Milton Glaser Poster Book

As one of the most celebrated graphic designers of the 20th century, Milton Glaser’s work spans over three decades, creating iconic imagery to relate pertinent messages about society at large. The creator of the ‘I Love NY’ design, Milton’s ‘77 poster book is filled with colorful full page illustrations. An excellent source of inspiration for designers and creatives alike, Milton Glaser’s Poster Book is a journey into one of designs greatest thinkers. Excerpt from the book: “Milton Glaser is a romantic visionary whose surrealistic is reminiscent of the monsters framing two famous Italian Villas, Villa Palagonia in Sicily and Bomarzo.  His unusual ...
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Freshjive Summer 2010

Now available at Reserve LA is Freshjive’s Summer 2010 Collection. Check out the last stage of Freshjive’s aesthetic metamorphosis. This Summer collection features a variety of cut and sew, button down shirts and shorts along with swim trunks, tanks, and a mix of both lightweight and heavyweight graphic tees. Click HERE to purchase online now, or visit the shop: Reserve LA 420 N. Fairfax Ave. Los Angeles, CA 90036 Phone orders also available: (323) 651-0131
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Freshjive Introduces New Blog

For years Freshjive has researched the depths of culture for unique influences, ideas, and stories, some of which were published in the first Freshjive Propagandist book in 2004.  Freshjive is now proud to present their new blog at www.freshjive.com. This premiere month will see stories and reviews on Mick Haggerty, Ed Colver, LA’s Skid Row, Seymour Chwast, our collection of vinyl 45s, photographs from abandoned storage facilities, archival images, and much more. Highlighting the launch of the Freshjive blog is a video feature interviewing NOMAG publisher and curator Bruce Kalberg, whose photography will be showcased at Reserve LA this coming Thursday. ...
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Warriors Of Radness Presents: Gourmet & WOR

Introducing the Marina Del Rey collection, a collaboration between Warriors of Radness and Gourmet releasing in conjunction with the Tre WOR co-branded shoe. Situated in Los Angeles County, just south of Venice, Marina Del Rey is one of the largest man-made small boat harbors in the United States.  It is the carefree capital of LA County.  Its many fancy shore side restaurants and yacht clubs seem a far distance from the hustle and flow of Los Angeles on a whole. This sea green inspired collection reflects the listless cool of this affluent coastal community and is perfect for a champagne, sailing date ...
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Freshjive Special Edition: LA Revenge Tee

We wanted Boston, now let’s take ‘em out! LA Revenge Tee available at Reserve Fairfax, Reserve Online and selected retailers. $30. Buy online now HERE. Or visit the store: Reserve LA 420 N. Fairfax Ave Los Angeles, CA 90036
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This Thursday: Bruce Kalberg Photography

Freshjive presents the Bruce Kalberg / Bruce Caen photography exhibit at Reserve. Thursday June 3rd, 7:00-11:00 PM Reserve Store 420 N. Fairfax Los Angeles, CA 90036 Bruce Kalberg From 1979-1984 Bruce Kalberg photographed virtually every band and personality against the backdrop of the first rush of Punk Rock in Los Angeles and Hollywood. As publisher and chief creative force behind NO MAGAZINE (NOMAG) Bruce photographed both the music and art scene nightly in his studio in Echo Park creating a portrait of fashion and underground culture like no one else. This was the real culture made up of outsiders, losers, immigrants, Punk Rockers from generation one ...
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The 90s: A Look Back

A satirical glimpse into the future, The 90s: A Look Back, is a humorous forecasting of the decade to come. Published in 1989, editors Tony Hendra and Peter Elbling highlight the events and occurrences that would define the decade to come. After receiving critical acclaim for their first title The 80s, the duo came back 10 years later to do it again. With entertaining commentary from Bill Murray and Penn & Teller, The 90s: A Look Back is a laughable look forward to a decade that had yet to be. Excerpt from the book: “Everything you need to know about the nice’ ...
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NOMAG Digital Issue #3 – Jules Bates

In our third and final installment of digitizing the legendary punk publication NOMAG, we  offer a glimpse into an issue dedicated to the passing of photographer Jules Bates, who was a large part of the magazine. Jules was killed in a motorcycle accident while either leaving or arriving to his photo studio at 4th and Normandie in Los Angeles on September 26th, 1982. This issue features lots of his photography, as well as an obituary written by Bruce Kalberg himself. The cover features Suzi Gardner (of L7) and Patrice Rapose, photographed by Bob Seidemann. Be sure to check out our first ...
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Warriors Of Radness Presents: John’s WOR

Introducing a collaboration collection from Warriors of Radness and John’s called, appropriately, John’s WOR. For this proejct, we’ve put together pieces influenced by the subtle earth tones and surf flavor of the 1970s, in style with the vibe of John’s store out in Japan. Highlight items are subtle 2 tone corduroy shorts, hand drawn ethnic print in both a t-shirt and walk short, and 2 t-shirt designs. All items are manufactured right here in Los Angeles. They are only available in Japan at John’s and associated shops, but can be found here in the USA exclusively at Reserve in Los ...
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Freshjive Spring 2010 Online Sale

On sale now in our online store is Freshjive’s Spring 2010 collection. Save on recent favorites. Free shipping with $100 purchase. Shop Freshjive now: http://www.reservestoreonline.com/freshjive
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