2.18.2010
AIGA Graphic Design USA:1
The first of many editions AIGA released dedicated solely to American graphic design. Always a great reference for creatives of all kinds, this book is specifically useful in understanding the transitional period between creativity in the 70’s and the 80’s.
Excerpt from preface:
“Graphic Design USA:1 is the first edition of new annual based on the American Institute of Graphic Arts exhibitions for its 1979-1980 year. As the only national professional graphic design organization, the AIGA represents the highest standards in the field, and work selected for its exhibitions and for this annual reflects the leading edge of professional practice in this ...
2.15.2010
Modern Publicity 39
Modern Publicity is an annual survey of the best graphic designs in international advertising and communications. The illustrations in this book were selected from over 7000 entries submitted by designers all over the world. The book contains separate sections on poster design, press advertising, direct mail, trademarks and house-styles, letterheads, packaging, TV and film advertising, new typefaces, and book jackets. Illustrations in b/w and color.
Excerpt from preface:
“Our 1968/69 edition marked the acceptance of the Pop style and its techniques which had emerged in the previous year. This year, Pop has become so much appreciated that it has become almost old ...
2.12.2010
Store Restocked With New Spring Clothing
The store has been stocked with all new clothing from the Spring 2010 collections of Freshjive and Warriors Of Radness, as well as a huge selection of vintage books and magazines we will be showcasing weekly on the blog. All available at the shop now.
Phone orders available. Call us at (323) 651-0131, or swing by:
420 North Fairfax Ave.
Los Angeles, CA 90036
2.12.2010
Reserve Window Design by John Downer
We hired our good friend John Downer, who is a professional sign painter & typographer, to fly to LA to do gold leaf lettering on our store window & transom. Glass gilding is becoming a lost art that only a few dozen people in the United States still know how perform. Stay tuned for a video interview with John, where he explains this beautiful process in detail.
A straight-on view of the gold leaf sign on our window at 420 North Fairfax. To achieve the pale highlights in the name Reserve, John applied matte varnish to the glass before laying the ...
2.12.2010
Graphis Annual 74-75
Always an amazing resource, this edition of Graphis Annual completely encapsulates design, of any and all mediums, in the mid-seventies.
Preface:
“This is 23rd annual edition of a work that has been consistently called ‘a visual feast’. This year’s collection, from all over the world, continues its survey of graphics in advertisements, annual reports, booklets, book jackets and magazine covers, trade marks, letterheads, packaging, records covers, film and television, and now editorial design—selecting and beautifully reproducing what is happening in all design fields. Here is an endless source of ideas and perfect ‘swipe file’ for art directors, illustrators and designers, keeping them ...
2.10.2010
FAME: Portraits Of Celebrated People
A super colorful, 120-page book with a pretty self-explanatory title. Fun fact: There’s some work in here from our good friend Mick Haggerty, who was actually one of Rick Klotz’s art school professors, and in the past has collaborated with Freshjive on a series of tees.
An excerpt from Brad’s preface:
“The idea for Fame grew out of my last book, Phonographics, the art of record album covers. I wanted my new book to reflect the changes and accomplishments of recent illustration. The more I looked, the more I discovered: illustration had moved from album covers and posters into the mainstream of ...
2.8.2010
Bodyscapes: A Celebration
A beautiful book of black and white nudes from photographer Martin H. Schreiber. Born in Prague, Czechoslovakia, Martin Schreiber immigrated to the United States in 1952. During the turbulent ’60’s, he dropped out of college and fatefully joined the Army, where he went to photo lab school. Taking up photography full time after the service, Schreiber went on to teach and lecture at the New School/Parsons in New York. Returning to his European roots, he presently lives outside Paris. His work has been published internationally in every major magazine and has been the subject of over 40 group and solo ...
2.5.2010
Warriors Of Radness Spring 2010, Part 1
Available at Reserve now. View the full collection here. Phone orders available, call the shop at (323) 651-0131.
Designed out of Los Angeles, California, Warriors of Radness (WOR) embodies a stylistic point-of-view that is unique to a surf-city lifestyle. From Malibu Surfrider Beach to the multicultural surroundings that make up greater Los Angeles, WOR’s philosophical spirit is rooted in an unwavering, imaginative idea that modern beach style should be as diverse and creative as the fun-loving individuals who wear it.
2.5.2010
Graphis Annual 80|81
Graphis Annual is the international annual of advertising and editorial graphics. In this 1980-81 edition we see some really nice early 80’s advertising design towards the front pages, then the second half seems a little transitional between 70’s and 80’s design.
Excerpt from preface, written by the legendary Paul Rand:
“Design is a problem-solving activity. It provides a means of clarifying, synthesizing and dramatizing a world, a picture, a product, or an event. A serious barrier to the realization of good design, however, is the layers of management inherent in any bureaucratic structure. For aside from sheer prejudice or simple unawareness, one ...
12.21.2009
Freshjive Fall 2010 Preview
After 20 years as one of the most controversial streetwear brands, Freshjive is not only denouncing their own name and branding beginning in 2010, but is altogether abandoning many of the aspects that previously classified them as a streetwear brand. They’ve taken full creative advantage of the versatility of de-branding and have reintroduced the line combining a mix of classic and contemporary styling, with a strong focus on garment design. The t-shirt line has taken a surrealist angle, while still expressing their particular take on culture and the world at large.
11.24.2009
HOPE IS FADING FAST
The more things change, the more they stay the same.
Read the recent post on the World’s Got Problems blog regarding how the Obama administration is maintaining continuity with its disgraced predecessor. And pre-releasing on this upcoming Black Friday is the t shirt design, “Hope is Fading Fast”. This is actually the first item releasing without the Freshjive brand name on it. Available at Reserve on Fairfax in Los Angeles, and various boutiques worldwide.
THE WORLDS GOT PROBLEMS
HOPE IS FADING FAST
New Warriors of Radness Retail Stickers