4.13.2010
Freshjive Wants YOU
Attention blogosphere! Freshjive Mfg. Company (Freshjive, Warriors of Radness, GONZ!, Reserve) is seeking interns in their art department. Must be skilled in Adobe CS4, WordPress, and/or social media outlets such as Facebook & Twitter. Also seeking interns with photography and/or video editing skills. Must have reliable transportation and a laptop.
Normal internships range for 3 months, 2-3 days a week. School credits available.
Please send portfolio (or a link) and resume to: hassan@freshjive.net
4.12.2010
Rohloff Exhibit Recap
Thanks to everyone for making it out to Reserve for last Thursdays Grant Rohloff exhibit, Kyle Maclennan’s film screening of Scattered Archives, and the live performance of Gantez Warrior. Coming up soon will be another blog post related to Rohloff’s photographs.
4.12.2010
Inside Racquetball
Perfect for summer, this book is a great illustrative step-by-step guide on how to kill it in racquetball, the 70’s way. You’ll be pro in no time. Just look at those outfits!
Excerpt from preface:
“In Inside Racquetball, the official guide to the sport, Chuck Leve, executive secretary of the International Racquetball Association, discusses the winning techniques of such national champions as Charlie Brumfield, Bill Schmidtke, Craig Finger, Ron Rubenstein, Steve Keeley, and Paul Lawrence. His instructions on the type of racquet and ball to use, the proper grip and stroke, serves and serve returns, and offensive and defensive shots all presented ...
4.12.2010
Reserve LA Spotlight: Screw Magazine
To coincide with the release of Freshjive’s Spring 2010 collaboration t-shirt with Screw Magazine, Reserve has stocked a limited amount of vintage issues of Screw, as well as a special edition Screw Magazine vintage wristwatch.
Screw is a weekly pornographic magazine aimed at heterosexual men and published in the United States. It was first published in 1968 by Al Goldstein as a response to a burgeoning sexual revolution and to the supposedly air-brushed soft-pedaled sexuality in magazines such as Playboy.
Available in-store only, phone orders accepted. Call the shop at (323) 651-0131, or visit us at:
Reserve
420 N. Fairfax Ave.
Los Angeles, CA 90036
4.8.2010
Reserve Presents: The Reserve Store Archive
Introducing the Reserve Store Archive site featuring discontinued and deadstock styles by Freshjive, Fucking Awesome, Warriors of Radness, and more.
Select from tees, jackets, hats, tops and bottoms, including a $10.00 section. Free shipping with $100 purchase.
http://www.reservestorearchive.com/
4.5.2010
Grateful Dead Family Album
Drugs, drugs, and more drugs. One of the finer and large tomes of the Dead, the greatest touring band ever. Rare photos, concert dates, orgies, more drugs, rock, San Francisco birthing the 60’s movement… it’s all here. This book has rare photos and quotes given by the band members and other friends and musicians, spanning from their Haight & Ashbury era, the Kool Aid Acid Tests, throughout the 70’s and 80’s, and the early 90’s.
Excerpt from preface:
“’The more things change the more they remain the same.’
How fitting when applied to the Grateful Dead and the ...
4.1.2010
Mick Haggerty For Freshjive
Chances are you might not have heard the name Mick Haggerty. Maybe you have if you’ve done research on some of the most influential graphic designers of the late 20th century. Or perhaps you worked in the music industry during the heyday of vinyl record cover art. One thing we’re sure of is the designs he’s created over the years have left an indelible mark on the history of rock n’ roll art.
The 2 shirts out now are rare images from Mick’s long body of work. Click here to buy now from our online store.
3.31.2010
Grant Rohloff For Warriors Of Radness
Introducing 3 special edition t shirts in collaboration with Grant Rohloff, including 2 of famed renegade Los Angeles surfer Miki Dora. The 3 shirts are titled Malibu Pit, Malibu, and Oh No!
This release coincides with an exhibition of Grant’s photography on April 8th at the Reserve store in Los Angeles.
Grant Rohloff (1935-1989), Surf Photographer & Filmmaker
Grant Rohloff was born in Hollywood, California in 1935 and started surfing in the early 50’s. Grant’s love of surfing and fascination with watching other surfers led him first to a brief apprenticeship with John Severson (Surfer Magazine founder/and surf ...
3.30.2010
Warriors Of Radness Spring 2010, Part 2
Available at Reserve now. View the full collection here. Phone orders available, call the shop at (323) 651-0131.
Designed out of Los Angeles, California, Warriors of Radness (WOR) embodies a stylistic point-of-view that is unique to a surf-city lifestyle. From Malibu Surfrider Beach to the multicultural surroundings that make up greater Los Angeles, WOR’s philosophical spirit is rooted in an unwavering, imaginative idea that modern beach style should be as diverse and creative as the fun-loving individuals who wear it.
3.29.2010
Eros Vol. 1, Number 3
In 1962, American author, editor, publisher and photo-journalist Ralph Ginzburg began publication of his first major work, Eros, which was a quarterly hardbound periodical containing articles and photo-essays on love and sex. Herb Lubalin was the art director and second on the masthead. Only four issues of Eros were published, largely because Ginzburg was indicted under federal obscenity laws for the fourth issue.
Issue no. 3 was centered on an 18-page photo shoot of the recently deceased Marilyn Monroe (the pictures were taken by Bert Stern six weeks before her passing). It also features ...
3.25.2010
WOR Kicks Off Spring With Surf Madness
Please join Reserve for the Warriors of Radness (WOR) Spring 2010 launch party featuring a collaborative exhibition of Grant Rohloff vintage surf photos, a screening of the upcoming surf film Scattered Archives by Kyle MacLennan, and a live performance by Gantez Warrior.
Thursday April 8th, 7:00-11:00 PM
Reserve Store
420 N. Fairfax, Los Angeles, CA 90036
This event is hosted by Rick Klotz and sponsored by the Malibu Surfing Association, Primo Beer, Surfer Magazine and Sabre Eyewear.
About Featured Artists:
Grant Rohloff (1935-1989), Surf Photographer & Filmmaker
Grant Rohloff was born in Hollywood, California in 1935 and started surfing in the ...

Keith Haring: Future Primeval