5.20.2011
WOR’s MARINA DEL RAY TANK
Tri-blend finerweight 50’s jersey stripe printed tank. Available ONLINE HERE.
5.20.2011
FRESHJIVE’S JAVAN SAND SHIRT
Oversized cotton-linen blend woven pull over shirt. Available ONLINE HERE.
5.13.2011
SABRE SUNGLASSES
$110 for the Acid Aloha $105 for the Heartbreaker
Phone orders available. Call the shop at (323) 651-0131, or email reserve@reservela.net.
5.13.2011
Swastika At War
Covering the many facets of Nazi Germany during World War II, Signal Magazine offered a unique view into the war time experiences of
soldiers at battle. Using propaganda to promote Germany as the natural master of Europe, Signal magazine provided a historical account
of war time rhetoric used to sway public opinion. Presenting the pictures that made up the magazine, Swastika at War commemorates
Signal magazine, capturing a pivotal moment in European history.
$54, phone orders available. Call the shop at (323) 651-0131.
5.5.2011
Modern Publicity
Presenting a collection of artifacts from the mid 50’s, Modern Publicity offers a glimpse into the world of advertising and brand expression. Showcasing press ads for well known companies such as Coca-Cola and Philips, Modern Publicity documents the evolution of some of the world’s most recognizable brands.
$75, phone orders available. Call the shop at (323) 651-0131.
4.30.2011
Zig-Zag Shoes
Dating as far back as the 1940’s, the lightweight construction of the “roofer” shoe has been a popular choice for decades. The shoe first gained notoriety when The Gold Seal Rubber company increased production to satisfy the housing hysteria after World War II. Once the the housing boom subsided the shoe was produced by various companies and was stocked as a casual shoe for the first time. By the 1960’s the shoe was referred to as the “Wino” after being sold at the local corner market. In the 1970’s, a company out of Brooklyn, NY finally ...
4.29.2011
Freshjive’s Free Lunch Button Up
A cotton woven plaid shirt in soft summer colors. Come in to the Reserve shop and get one, or buy ONLINE HERE.

Diane Arbus: A Monograph of Seventeen Photographs