Life is so Sweet Tee

Freshjive Spring tees have arrived at Reserve.  The first of the shirts which will be profiled is the “Life is so Sweet.” The shirt’s imagery is both proactive and multi-layered with a number of cultural references on display. First is the quote, “Life is so sweet on a bicycle seat.” This is true, especially when that seat is a Brooks. Brooks was founded some 150 years ago after the owners horse died and he had ride a bicycle to work. Brooks was so dissatisfied with the quality of the ride that he set about making the best seat possible. Second, is ...
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Swipes Pocket Tank

Even though its not quite spring yet, it’s beginning to feel like summer already in Los Angeles. Being the surf inspired line that it is, Warriors of Radness is ready for the start of another endless summer. As always, the Warriors spring line features a variety of tank tops in various bright colors and cuts. One of the most striking pieces of the new spring line is the Swipes Pocket Tank. The Swipes is a custom printed heavyweight  jersey tank garment dyed with a rib collar and arm holes with a patch pocket on the left breast. Available in white ...
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GQ Nominates WOR for Best Menswear Designer

WHO WILL BE THE BEST NEW MENSWEAR DESIGNER IN AMERICA? Rick Klotz, founder of Warriors of Radness, is a finalist in GQ Magazine’s fifth annual search for America’s best new menswear designer. Warriors of Radness brings a distinctly California style to the fashion world, inspired by the eccentric and laidback surf culture of the west coast. “One small step for L.A. One giant leap for California style.” – Rick Klotz All six finalists have an opportunity to create a limited edition collection that will be featured in the September issue of GQ. Find out who the best menswear designer is on February ...
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Freshjive Oscar Wilde T-Shirt

“Fashion is a form of ugliness so intolerable that we have that we have to alter it every six months.” Oscar Wilde, the Irish born playwright and author, became one of London’s favorite personalities in the late 19th century much in part to his masterful turns of phrase like the one above. Epigrams, as they properly termed, are compact and witty statements written with the intent of making a concise point. Wilde was a wit and a master of the epigram. The statement itself speaks to Freshjive’s view of the current state of the industry, and a desire to return ...
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Warriors of Radness Anthony Friedkin T-Shirt

“…like junkies addicted to smack… surfers who’ve gone through the years need waves like other people need to eat sleep and get laid.” -Anthony Friedkin A photographer for the last 50 years, Friedkin has amassed an amazing portfolio of work documenting communities long ignored before he turned his lens on them, e.g. gays, surfers and convicts. Friedkin says of his work, “I believe in extraordinary photographs that draw you in and cannot be easily defined-celebrating perception and its many hidden layers of reality.” The t-shirt above quote is one of two pieces in the Warriors of Radness this season.  It is available ...
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Deadstock Classic Freshjive Tees

These shirts aren’t available anywhere else and are a must for the die hard Freshjive fan. Choose from a selection of classic shirts priced at $8 a piece, but you can get 3 for $20. Only available in-store at Reserve. Call the store at (323) 651-0131 for availability, or email reserve@reservela.net.
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Teamster Zip Hoodies and Crewnecks

Stop by the store to find magenta and teal Warriors of Radness Teamster zip hoodies and crewnecks on sale for $35 and $30, respectively. Only available in-store at Reserve. Call the store at (323) 651-0131 for availability, or email reserve@reservela.net.
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Broken Arrow Shirt

The Broken Arrows long sleeve shirt has a soft cotton plaid body with sweatshirt thick cotton arms. Each arm sports a collegiate elbow patch that matches the plaid of the shirt’s body. There are two chest pockets, one with a button and one with out. The wrists on the sweatshirt sleeves are not ribbed like one might expect. Rather, they are that of a button-up long sleeve shirt. Just another interesting accent on a unique piece. Available in black and Osaka navy.
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Deadstock RMK Denim

Crafted with careful detail and attention, RMK signature denim is our featured product this week at Reserve LA and comes in olive, brown, black, dark blue. In-store only, call (323) 651-0131 or e-mail reserve@reservela.net for details and availability.
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Reserve New Years Sale

Reserve LA is ringing in the new year with a blowout sale for two days only on Friday, December 31st and January 2nd, 2011. Find savings at 60% off all Fall Freshjive and Warriors of Radness clothing, 30% off Freshjive’s Holiday 2010 collection, 30% off sunglasses, and 20% off vintage books.
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Black Star: 60 Years of Photojournalism

Quite possibly one of the most complete works of photojournalism to date, Black Star’s catalog of images serve to relate the human experience in its endless forms. Capturing images from Vietnam to Los Angeles and back, Black Star provides readers with an unparalleled look into the way our world functions by showcasing photographs from the past 60 years. A wonderful read, this will be a great one for the coffee table. $80, phone orders available. Call the shop at (323) 651-0131.
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Gantez Warrior Fun Pack

Introducing the Gantez Warrior 6 song tour CD, “Nightmares on the Sand”, including 4 demo tracks and 2 tracks from their upcoming single release. It’s releasing just in time for their 4 city California mini tour with the Growlers. Also available in limited release is their logo t, 5 pin designs, and a couple stickers all packaged together as the Gantez Warrior Fun Pack. It’s only available on line at Reserve LA or at one of their upcoming gigs. Only 200 packs available.
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