Tag Archives: Advertising
3.25.2010
American Poster ‘63
A great book documenting all types American advertisement and poster design, (and all for American companies). What’s interesting about this book is the layout of the images. They really made use of the negative space on the page by displaying posters in their original, billboard-esque format. All in all, American Poster ‘63 is recommended to anyone looking to be inspired by some true vintage Americana.
Excerpt from preface:
“Print, TV/radio and outdoor require differing techniques, but the standards of good advertising are common in all media; when these are expertly applied, great ads, commercials and posters result. It is in the preparation ...
2.5.2010
Graphis Annual 80|81
Graphis Annual is the international annual of advertising and editorial graphics. In this 1980-81 edition we see some really nice early 80’s advertising design towards the front pages, then the second half seems a little transitional between 70’s and 80’s design.
Excerpt from preface, written by the legendary Paul Rand:
“Design is a problem-solving activity. It provides a means of clarifying, synthesizing and dramatizing a world, a picture, a product, or an event. A serious barrier to the realization of good design, however, is the layers of management inherent in any bureaucratic structure. For aside from sheer prejudice or simple unawareness, one ...

Wink: Instant Design