Tag Archives: Typography
3.15.2010
Graphic Designers In The USA/1
Obviously some heavy hitting names on the cover of this one—Herb Lubalin, Louis Danziger, Peter Max, Henry Wolf—so we’ll let that speak for itself. All in all, a great book documenting the work of design legends.
Excerpt from preface:
“The problems of the graphic designer are quite different than those facing the artist who deal essentially with the private image. The designer’s work is public and must appeal to the public; his commissions are largely specific; his function is to provide information, entertainment, and aesthetic pleasure.”
$30.00, phone orders available. Call the shop at (323) 651-0131.
2.22.2010
VIDEO: Glass Gilding With John Downer
We hired our good friend John Downer, who is a professional sign painter & typographer, to fly to LA to do gold leaf lettering on our store window & transom. Glass gilding is becoming a lost art that only a few dozen people in the United States still know how perform. In this video interview with John, he explains this beautiful process in detail.
2.12.2010
Reserve Window Design by John Downer
We hired our good friend John Downer, who is a professional sign painter & typographer, to fly to LA to do gold leaf lettering on our store window & transom. Glass gilding is becoming a lost art that only a few dozen people in the United States still know how perform. Stay tuned for a video interview with John, where he explains this beautiful process in detail.
A straight-on view of the gold leaf sign on our window at 420 North Fairfax. To achieve the pale highlights in the name Reserve, John applied matte varnish to the glass before laying the ...
8.4.2009
EXHIBTION OF HAND LETTERED POSTERS
Hand Lettered Posters by the renowned American sign painter John Downer.
At the Reserve Store. 420 N. Fairfax Ave. 90036
Refreshments and music provided. John will hand letter your nametag while you watch!
7.12.2008
WEEKEND INSPIRATION
RESERVE has the finest in vintage Graphics & Photography books. In addition to these areas of interest, we also stock many other useful titles… Come by this weekend for a little creative boost.
9.29.2007
RESERVE=RESOURCE
A reminder to all you creative types out there…
RESERVE offers an extensive collection of vintage books ranging from:
Photography (lifestyle, fashion, photo journalism)
Graphic Design
Typography
History
Music
FASHION ILLUSTRATION in EUROPE- Isao Yajima
GRAPHIC ARTS ENCYCLOPEDIA- George A. Stevenson
TYPOGRAPHY 3: THE ANNUAL OF THE TYPE DIRECTORS CLUB

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